Mexican Caribbean Tourism Soars to New Heights at FITUR 2025 as Governor Mara Lezama Leads Strategic Collaborations with Hyatt and Grupo Piñero to Strengthen the State’s Global Appeal

Wednesday, January 29, 2025

During the International Tourism Fair (FITUR) 2025, Governor Mara Lezama Espinosa held pivotal meetings with Mark Hoplamaizan, President of Grupo Hyatt, and Encarna Piñero, CEO of Grupo Piñero and President of their joint venture. Both leaders emphasized their commitment to expanding their joint venture’s footprint in Quintana Roo, underlining their desire to increase hotel rooms in the region.

Governor Mara Lezama welcomed this ambitious vision, expressing gratitude for the trust and investment from such renowned global hospitality giants. She highlighted how these partnerships will further solidify Quintana Roo’s position as a premier international tourist destination, driving growth for the Mexican Caribbean.

At the meeting, the governor stressed that fostering relationships with prominent leaders in the hospitality sector is a cornerstone of her administration’s strategy to attract international investments. These collaborations are designed to boost economic development and deliver long-term prosperity to the state, ensuring both economic and social benefits for its residents.

The collaboration between the Quintana Roo government and these global hotel leaders reflects a shared commitment to sustainable growth. This strategy aims to enhance the state’s appeal to high-value travelers while ensuring the benefits of tourism are distributed equitably among local communities.

A Bright Future for Quintana Roo Tourism

Governor Mara Lezama also underscored the importance of sustainable tourism development as a key priority. She highlighted ongoing initiatives to preserve the natural and cultural heritage of the Mexican Caribbean, ensuring the region remains a world-class destination for future generations.

By aligning efforts with hospitality leaders who share a vision for environmentally conscious growth, the state is not only attracting investment but also setting a benchmark for tourism excellence. This dual focus on economic progress and sustainability solidifies Quintana Roo’s role as a global leader in responsible tourism.

FITUR 2025 serves as a testament to the state’s commitment to international collaboration, innovation, and inclusive growth, marking another milestone in its journey to becoming a top-tier global tourist destination.

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